The Dubai Mall required concept development, design and execution for shop front hoardings in their Gold Souk.

The hoardings had to be bespoke to suit this more traditional area of the mall. We developed the concept of the ‘Heritage Souk’, which combined a mixed medium of imagery, graphics, textures and facts from the region.

The balance of playful graphic execution, neutral colours and interesting facts transformed the quiet alleyways to a lively, interactive zone of the mall.

Conceptual Design
Large Scale Design
Interior Design
Space Design